The Space Bar
A study space and bar for artists and designers
Client
The Space Bar
Design Type
Branding, logo design, marketing, layout
Year
2022
Challenge
Design four marketing components and a marketing brief that would advertise The Space Bar’s company objectives and marketing strategy to a potential client.
Background
The Space Bar is a safe space for artist and designers to use to complete projects and showcase their work to a supportive community. We value the need to relax while needing to be productive and committed to the art and design world. We understand that there are benefits to alcohol that can aid in creativity that we would love to share with you.
Process
The Space Bar idea first started as a little play on words between an actual bar and the keyboard space bar, but rather than making it a place for parties, I wanted a more chill feel. I heard from my professor that Google actually has a place for their employees to drink to aid in their creativity, so I ran with that idea.
Results
I decided to go with a website that would advertise the overall space and feel of The Space Bar as well as the resources offered, three posters to place around campuses, a specialized menu that served alcoholic and non-alcoholic drinks, and a take-home postcard that would increase brand awareness.
